What the project is
Rasa Nusantara presents regional Indonesian flavor through a clean, approachable identity made for today's kitchens and busy lifestyles.
Food Brand Identity
Rasa Nusantara
A modern Indonesian flavor brand built around regional taste, everyday convenience, and a fresh heritage-rooted identity.
Why it needed clarity
The brand needed to signal Indonesian heritage without looking old-fashioned, while staying approachable for daily kitchens, packaged products, and potentially global buyers.
DIRECTION
Familiar local cues such as chili and subtle batik-inspired motifs create heritage cues without making the brand feel dated
Shows heritage cues through packaging, menu, and application proof.
Brand identity direction
Packaging concept
Menu or product system
Social media templates
Signage and application mockups
Visual guideline showcase
GALLERY
Proof images and deliverable direction
A modern Indonesian flavor brand built around regional taste, everyday convenience, and a fresh heritage-rooted identity.
Brand identity system
Public brand identity assets available
- Brand Identity
- Packaging
- Food Brand
- Heritage