WORK
A curated set of brand, website, and digital system projects showing positioning, identity direction, UI structure, commerce logic, and launch-ready execution.
A full custom full-stack e-commerce system for a refined women's fashion brand preparing a 9-SKU launch.
Kirei Sol does not only need a catalog page. The business needs a full-stack e-commerce system that can support product storytelling, SKU structure, product discovery, ordering flow, operational visibility, and a premium fashion brand experience.
A phone-first PWA concept for QR asset tracking, movement visibility, offline workflows, and audit-ready operations.
The system needed to support phone-first QR scanning, asset movement, loan tracking, offline queues, audit sessions, admin management, and printable QR label workflows without making the field experience feel heavy.
A modern Indonesian flavor brand built around regional taste, everyday convenience, and a fresh heritage-rooted identity.
The brand needed to signal Indonesian heritage without looking old-fashioned, while staying approachable for daily kitchens, packaged products, and potentially global buyers.
A refined furniture and interior brand shaped around precision, craftsmanship, and intentional fit.
The brand needed to feel more precise than generic furniture branding, with a clearer story around joinery, custom pieces, efficient spaces, and thoughtful detail.
A trust-led care coordination concept for families navigating later-life transitions.
The brand needed to communicate emotional sensitivity and operational clarity at the same time. It could not feel like a clinic, nursing home, or generic concierge.
A narrative travel brand for curated trips, slow travel, retreats, culinary routes, and local experiences.
The brand needed to avoid sounding like a generic travel package provider. The opportunity was to turn trips into themed experiences with stronger emotional appeal.
A women's contemporary fashion identity built around modern romance, quiet luxury, and editorial calm.
The brand needed to feel elevated without becoming overly formal, romantic without feeling childish, and premium without depending on trend-heavy styling.