IDENTITAS BRAND
Bangun sistem visual yang mudah dikenali dan digunakan ulang
Membangun sistem visual yang dapat digunakan ulang pada logo, warna, tipografi, aset brand, dan aturan pemakaian.
Identitas Brand
Sistem visual yang konsisten, bukan hanya logo sekali pakai.
PROBLEM
A logo is not the system. It is only one part of it
A logo is only one part of a usable identity. Fedrix builds the system around color, type, layout, graphic assets, rules, and applications.
- Inconsistent brand look
- New brand launch
- Rebrand preparation
- Brands needing reusable visual rules
Indonesia pricing is locally adjusted. Final scope is confirmed before work begins.
DELIVERABLES
Bangun Identitas Brand
Color palette
Typography system
Brand elements
Layout rules
Social/profile starter assets
Mini brand guideline
PACKAGES
Starting points scoped before work begins
ADD-ONS
Optional additions when the scope needs more depth
Add-ons are only included when they clearly support the approved project scope.
Extra logo concept set, 2-3 additional concepts
Additional creative directions when the logo decision needs wider exploration.
Harga tambahanRp990.000Logo refinement round beyond included revision
A focused extra refinement after included revision scope.
Harga tambahanRp299.000Social media template pack, 6 templates
Starter post/story direction for a compact social presence.
Harga tambahanRp590.000Social media template pack, 12 templates
A broader social template set for launch or campaign use.
Harga tambahanRp990.000Brand guideline expansion
Expanded rules so the identity is easier to reuse.
Harga tambahanRp990.000Packaging or label concept, 1 product line
A visual direction for one product packaging or label line.
Harga tambahanRp790.000Presentation template, up to 10 slides
A presentation template direction for early sales or partner decks.
Harga tambahanRp690.000Business card or stationery set
Simple printed identity applications for operational touchpoints.
Harga tambahanRp399.000Simple motion logo direction
Motion direction notes for a simple logo movement concept.
Harga tambahanRp899.000Additional application mockups, 5 mockups
More mockups to show the system in practical use.
Harga tambahanRp399.000Brand asset export for Canva use
Prepare selected assets for easier Canva handoff.
Harga tambahanRp299.000PAYMENT TERMS
Payment terms
Projects start after the first payment is received. Final files, launch handover, and ownership transfer are completed after final payment.
- Clarity Review and digital products: full payment upfront
- Add-ons under Rp1.000.000: full payment upfront
- Brand Strategy and Brand Identity: 50% down payment, 50% before final handover
- Website Launch and Brand-to-Web Launch System: 50% down payment, 50% before launch or handover
- Custom Digital Systems under Rp15.000.000: 50% down payment, 50% before handover
- Custom Digital Systems above Rp15.000.000: 50% down payment, 30% after approved build preview, 20% before final handover
PROOF EXAMPLES
Sistem visual yang konsisten, bukan hanya logo sekali pakai
Brand board
Use this proof type to review the service output before making bigger claims.
Logo usage
Use this proof type to review the service output before making bigger claims.
Color and type system
Use this proof type to review the service output before making bigger claims.
Application previews
Use this proof type to review the service output before making bigger claims.
PROCESS
Clarity-to-Launch System
- 01
Diagnosis
Menemukan masalah pada pesan, penawaran, bukti, dan pengalaman website.
Catatan kejelasan - 02
Posisikan
Menentukan audiens, positioning, dan arah pesan yang lebih tajam.
Frame positioning - 03
Sistemkan
Mengubah strategi menjadi struktur visual, UX, halaman, dan deliverable.
Peta sistem - 04
Bangun
Membangun identitas, halaman, dan komponen website sesuai scope.
Build siap launch - 05
Handover
Menyiapkan aset, catatan, dan aturan penggunaan ulang untuk handover.
Panduan handover
CONTEXTUAL FAQ
Pertanyaan sebelum scope-nya jelas
Is this only logo design?
No. The identity work focuses on reusable rules and applications, not a one-off logo file.
